Nov 23, 2024  
Reynolds Community College Catalog 2021-2022 
    
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Reynolds Community College Catalog 2021-2022 [ARCHIVED CATALOG]

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MKT 271 - Consumer Behavior

Credit Hours: 3
Examines the various influences affecting consumer-buying behavior before, during, and after product purchases. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying.

Lecture Hours: Lecture 3 hours per week.
Semester(s) Offered: Spring Only


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