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Oct 09, 2024
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HRI 235 - Marketing of Hospitality ServicesCredit Hours: 3 Studies principles and practices of marketing the services of the hotel and restaurant industry. Emphasizes the marketing concept with applications leading to customer satisfaction. Reviews methods of external and internal stimulation of sales. May include practical sales/marketing exercise and computer applications.
Lecture Hours: Lecture 3 hours per week. Semester(s) Offered: Spring Only
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