Nov 21, 2024  
Reynolds Community College Catalog 2023-2024 
    
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Reynolds Community College Catalog 2023-2024 [ARCHIVED CATALOG]

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MKT 201 - Introduction to Marketing

Credit Hours: 3
Introduces students to the discipline of marketing and the need to create customer value and customer relationships in the marketplace. Presents an overview of marketing principles, concepts, management strategies and tactics, along with the analytical tools used by organizations in the creation of a marketing plan to promote ideas, products, and/or services to selected target groups. Also, examines entrepreneurial, global and e-marketing practices in today’s business environment.

Lecture Hours: Lecture 3 hours per week.
Semester(s) Offered: Fall Spring


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