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May 05, 2024
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MKT 216 - Retail Organization and ManagementCredit Hours: 3
Examines the organization of the retail establishment to accomplish its goals in an effective and efficient manner. Includes study of site location, internal layout, store operations, and security. Examines the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion, and publicity as a coordinated effort to increase store traffic.
Lecture Hours: Lecture 3 hours per week.
Semester(s) Offered: Spring Only
Prerequisites: An understanding of basic marketing and business activities is desirable.
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