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May 05, 2024
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MKT 238 - Fashion MerchandisingCredit Hours: 3
Compares the major considerations involved in the buying and merchandising of fashion products. Emphasizes the dynamics of fashion and consumer buying patterns and sources of buying information. Discusses fashion buying and inventory control in the merchandising cycle plus techniques used to develop fashion buying plans, model stocks, unit control, and inventory systems. Stresses selection policy and pricing for profit.
Lecture Hours: Lecture 3 hours per week.
Semester(s) Offered: Check Availability
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