Digital Marketing CSC

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PURPOSE

The Digital Marketing Career Studies Certificate (CSC) is designed to meet the needs of employed persons who want to extend their knowledge of internet marketing concepts, and those preparing for employment in the marketing industry and ecommerce. Courses in this CSC apply toward the Business Management AAS .

STUDENT LEARNING OUTCOMES

Demonstrate understanding of elements in the marketing mix (product, price, place, promotion)
Develop and present a full sales proposal in writing
Communicate effectively using multiple methods (oral, written, graphic, electronic)
Discuss and apply the steps in the new-product development process

OCCUPATIONAL OBJECTIVES

Advertising manager
Internet retailer
Marketing consultant
Marketing manager
Media buyer
Retail manager
Salesperson
Web designer

ADMISSION REQUIREMENTS

General college curricular admission

Curriculum:

Courses should be taken in the order listed.

The courses in this CSC apply toward the Business Management AAS .

SDV 101 - Orientation to Business Credit Hours: 1
BUS 100 - Introduction to Business Credit Hours: 3
MKT 295 - Photography and Video for Business Credit Hours: 3
MKT 201 - Introduction to Marketing Credit Hours: 3
BUS 204 - Project Management Credit Hours: 3
MKT 284 - Social Media Marketing Credit Hours: 3
BUS 298 - Seminar and Project in Business Management and Administration Credit Hours: 3

Total: 19 Credit Hours

Planning Tools

Is it right for you? Career Connect Center at Reynolds College for tools to explore career options, develop professional skills, and connect with employers.

What’s next? Check out TransferVA to learn how your Reynolds classes may transfer to in-state colleges.

Customized program maps: Once enrolled, students will have access to our Navigate software, with options to customize their program maps based on post-graduation and transfer goals.