PURPOSE: This career studies certificate is designed to meet the needs of employed persons desiring to extend their knowledge of Internet marketing concepts, as well as those seeking training to prepare for employment in the marketing industry and eCommerce. The courses in this CSC apply toward the Business Management AAS .
STUDENT LEARNING OUTCOMES:
- Demonstrate an understanding of the elements in the marketing mix (product, price, place, promotion)
- Develop and present a full sales proposal in writing
- Communicate effectively using multiple methods (oral, written, graphic, electronic)
- Discuss and apply the steps in the new-product development process
OCCUPATIONAL OBJECTIVES: Advertising manager, media buyer, salesperson, Internet retailer, web designer, marketing manager, retail manager, and marketing consultant
ADMISSION REQUIREMENTS: General college curricular admission
