Apr 23, 2024  
Reynolds Community College Catalog 2022-2023 
    
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Reynolds Community College Catalog 2022-2023 [ARCHIVED CATALOG]

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MKT 120 - Fundamentals of Fashion

Credit Hours: 3
Develops an understanding of the principles and procedures involved in the production, distribution, and consumption of fashion merchandise. Traces the history and development of fashion and how these changes affect the fashion merchandising world. Focuses on changing consumer characteristics which influence demand for fashion products and the effects that fashion marketing activities have on the economy.

Lecture Hours: Lecture 3 hours per week.
Semester(s) Offered: Check Availability


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