Apr 20, 2024  
Reynolds Community College Catalog 2022-2023 
    
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Reynolds Community College Catalog 2022-2023 [ARCHIVED CATALOG]

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MKT 209 - Sports, Entertainment, and Recreation Marketing

Credit Hours: 3
Builds on the principles of marketing to introduce the more specific importance and specialization of Sports, Entertainment, and Recreation (SER) marketing. Emphasizes the SER industries as they relate to economics, business structure, product development, branding, pricing strategies, distribution strategies, integrated communications, ethics, and research.

Lecture Hours: Lecture 3 hours per week.
Semester(s) Offered: Fall Spring
Prerequisites: MKT 201 .


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