Nov 23, 2024  
Reynolds Community College Catalog 2022-2023 
    
Catalog Navigation
  Catalog Home
  Message from the President
  General Information
  Admission & Enrollment
  Financial Aid
  Advising
  Student Resources
  Specialty Programs
  Policies and Procedures
  Program Information
  Curriculum Planning
  Programs A-Z
  Online Programs
  Reynolds and CCWA G3 Programs
  Majors by Degrees
  Majors by Career
  Course Descriptions
  Approved Electives
  College Organization
  Student Handbook 2022 - 2023
  Catalog Archive
  My Catalog
HELP
Reynolds Community College Catalog 2022-2023 [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MKT 220 - Principles of Advertising

Credit Hours: 3
Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing, and selection of media.

Lecture Hours: Lecture 3 hours per week.
Semester(s) Offered: Fall Only


Add to Catalog (opens a new window)