Apr 20, 2024  
Reynolds Community College Catalog 2022-2023 
    
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Reynolds Community College Catalog 2022-2023 [ARCHIVED CATALOG]

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MKT 220 - Principles of Advertising

Credit Hours: 3
Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing, and selection of media.

Lecture Hours: Lecture 3 hours per week.
Semester(s) Offered: Fall Only


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