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Dec 26, 2024
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MKT 228 - PromotionCredit Hours: 3 Presents an overview of integrated marketing communications through advertising, public relations, personal selling and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution or industry.
Lecture Hours: Lecture 3 hours per week. Semester(s) Offered: Check Availability
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