Nov 27, 2022  
Reynolds Community College Catalog 2022-2023 
    
Reynolds Community College Catalog 2022-2023
Add to Catalog (opens a new window)

MKT 271 - Consumer Behavior

Credit Hours: 3
Examines the various influences affecting consumer-buying behavior before, during, and after product purchases. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying.

Lecture Hours: Lecture 3 hours per week.
Semester(s) Offered: Spring Only



Add to Catalog (opens a new window)