Apr 23, 2024  
Reynolds Community College Catalog 2022-2023 
    
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Reynolds Community College Catalog 2022-2023 [ARCHIVED CATALOG]

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MKT 282 - Principles of eCommerce

Credit Hours: 3
Studies on-line business strategies and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels, and execution of marketing strategies.

Lecture Hours: Lecture 3 hours per week.


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