May 20, 2024  
Reynolds Community College Catalog 2024-2025 
    
Catalog Navigation
  Catalog Home
  Message from the President
  General Information
  Admission & Enrollment
  Financial Aid
  Advising
  Student Resources
  Specialty Programs
  Policies and Procedures
  Credit for Prior Learning (CPL) Manual
  Program Information
  Curriculum Information
  Approved Transfer Electives
  Programs
  Online Programs
  Reynolds and CCWA G3 Programs
  Programs by Degree
  Course Descriptions
  College Organization
  Student Handbook 2023 - 2024
  Catalog Archive (2021 - 2022 and earlier)
  My Catalog
HELP
Reynolds Community College Catalog 2024-2025
Add to Catalog (opens a new window)

MKT 271 - Consumer Behavior

Credit Hours: 3
Examines the various influences affecting consumer-buying behavior before, during, and after product purchases. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying.

Lecture Hours: Lecture 3 hours per week.
Semester(s) Offered: Spring Only


Add to Catalog (opens a new window)