Introduces students to the discipline of marketing and the need to create customer value and customer relationships in the marketplace. Presents an overview of marketing principles, and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan to promote ideas, products, and/or services to selected target groups. Also, examines entrepreneurial, global and e-marketing practices in today’s business environment.

Lecture Hours: Lecture 3 hours per week.
Semester(s) Offered: Fall Spring

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